Saturday, April 28, 2012

Trout Power: Access on the West Canada Creek

As many of you know, the make or break of any public activity has a lot to do with the planning and execution of the event and campaign.  This week we are going to focus a bit more on the issues affecting the West Canada Creek itself and also the possible pitfalls of the Trout Power Weekend, if not communicated and educated properly.

Trespassing:  Bringing thousands of people to the West Canada Valley to kick start our economies is our goal at Trout Power.  However, leaving garbage and unhappy land owners if the furthest thing from success that I can think of.  That is why it is important that we disclose public access points for the river and also public fishing rights. 

Public Access Points are designated by State signs and Anglers Park Here signs. 

Public Fishing Rights are areas where streambanks are designated as public fishing easements.  These are still Private Property but there are signs designating that you can walk on the streambank to go from place to place. 

This sign is an example of public fishing rights.  If you see this sign you can walk on the stream bank up to the perceived high water mark.  I am not sure if that is the actual law, but I do know that if you are respectful and stay off the land and as close to the river as possible, are quite and do not liter, the land owners will continue to offer such rights. 

Please look for these signs all through the Trout Power Tournament. 

Wednesday, April 25, 2012

Trout Power publicity... good and bad, read on.

Well, its been one day since our press conference about Trout Power, and as the freedom of America shines, so to do the opinions on Trout Power.  I was able to field two voice mails from people today, both people unfortunately not leaving their contact information to talk to me about Trout Power.  Both were negative about the self serving possibilities of Trout Power, and also the fact that the West Canada is a secret and is a gem, and Trout power is going to ruin it. 

I think that these phone messages could not come at a better time.  Because the other 6 messages and 6 emails that we received about people and businesses in the area that wanted to support Trout Power spoke and sang a different tune.  Those calls were about wanting to be involved and wanting to support the preservation of the river and of course the prosperity of their towns and businesses. Fortunately those calls and emails did leave contact information and they all will be responded to promptly. 

It certainly will be a long road to get the West Canada Creek to the status of the Yellowstone or the Deleware, if that is even what we want...  But I can tell you that it is going to be hard to hide a trout stream in which over 50 miles of its banks are adjacent to a state Route.  Im sorry, but its no secret.  We mentioned in the conference yesterday that if this were a brook trout stream 50 miles in the Adirondacks, we would not be promoting it.  The West Canada Creek is a put and take fishery that the state stocks.  We dont even have data to know if fish are reproducing in the creek, that is the point of the creel study. 

Trout Power is not about one single company or bed and breakfast.  It is about people getting behind something that they believe in.  When this works, even the nay-sayers will look back and realize that bringing awareness to this resource is a clear way to preserve it.  At the very least...  I ask those people to please at least try to help us preserve this Creek.  Being negative and boycotting a change to go from good to great is not going to help anyone. 

I have two friends that were totally against Trout Power when we came up with the idea.  However after years of trying to keep this creek as secret as possible, businesses and economies along the creek dwindled.  Today both of those friends called me and said that they wanted to be at the head of the line to volunteer and that they saw the good in this campaign. 

Negative comments will be recieved, but will not be responded to.  Constructive comments however will be embraced and used to fortify this campaign and strategy. 

I will be the first one to support a better plan to preserve the West Canada Creek and bring prosperity to the town on its banks.  This is what we got so far, and this is what we are rolling with.  Failure is just not an option.  We are not looking back, and prosperity and conservation is in our future

catch the power!

JP Ross

AND... MORE NEWS !....




Thursday, April 19, 2012

TROUT POWER PRESS CONFERENCE INVITATION specifically for media, area business owners, community leaders/public officials:

Your Hosts:

Angela Moonan, blue i marketing
JP Ross, JP Ross Fly Rods & Co.

WHEN:   Tuesday, April 24th 230p
WHERE: Solar Lodge #1
Herkimer Diamond Mines/KOA Campgrounds

"Doing GREAT by doing GOOD... 

Trout Power 2012  "CATCH THE POWER!"

Crystal Chandelier in conjunction with JP Ross Fly Rods & Co. to host Trout Power's 

"Evening with Brian O'Keefe"  - fly casting & photography insights from world reknowned fly fisherman and owner of CATCH Magazine, Brian O'Keefe

To reserve your ticket to fly fishing paradise...


Monday, April 2, 2012

Trout Power hits the news

04/01/2012 06:27 PM

Trout season starts, money to follow

By: Andrew Sorensen copyright YNN. 

Trout and Salmon season started Sunday, bringing plenty of anglers out to try to cast a line or two. Fishing is a multi-billion dollar industry in the state. As our Andrew Sorensen tells us, one Whitesboro company wants to use the Mohawk Valley's unique fishing access to lure in a boat load of tourism dollars.

UTICA, N.Y. -- People lined the freshly melted shores of the West Canada Creek, eager to cast lines on opening day for trout and salmon season Sunday.
But in a one room cabin in Whitesboro, one of the area's most avid fly fishers worked.

"I love it," JP Ross Flyrods owner Jordan Ross said Sunday. "I'm a passionate angler, and I'm also a passionate businessman."
Jordan Ross makes custom fly rods by hand and sells them all over the world. He's excited for trout season because he believes it can save the West Canada.
It may be opening day, but the fish are nowhere to be found, partly because it's so cold. Local fishermen are hoping that as the season warms up, the fish will start rolling in along with the tourism.
"How do we take something that we're doing to give us our living and then spread that out to help the area?" said Ross.

Ross wants to help the area cash in on New York's $1.8 billion fishing industry with a three-day trout fishing tournament in June.

"Trout Power is more than just a tournament," he said. "It's really a movement to bring people up to the area and put the West Canada on the map."

He then wants to translate the tourism to conservation awareness.
Ross explained, "Fly fishing is very intimate with the environment, and it really has no social obligation other than preserving clean water."

Ross believes that building tourism around the West Canada, and keeping it pristine, will bring millions of dollars to the area and keep it even cleaner for generations to come.

Sunday, April 1, 2012

Brian O'Keefe of Catch Magazine attending Trout Power

Brian O'Keefe of Catch Magazine and Brian O'Keefe Photography believes in Trout Power and its grass roots efforts.  Brian will be flying in from Bend Oregon to fish and promote Trout Power the weekend of June 8,9 and 10.  We also will be having a meet and greet with Brian on Friday evening.  Admission to this event will go towards promotion costs for Trout Power and will also include a subscription to Catch Magazine the worlds finest online fly fishing magazine. Trout Power is a movement to protect and preserve the West Canada Creek and help to promote tourism for Oneida County and Herkimer County.  Learn more about Trout Power here. 


I have combined a lifetime of fly fishing photography and a lifetime of serious fly fishing. I sold my first fly fishing photo when I was 16. That was 40 years ago! In that time I was been very busy trying to fish and photo as many interesting places as possible. My angling travels have taken me to distant destinations like Tonga, Bikini Atoll, New Zealand, Chile, Argentina, Kenya, Sierra Leone, Kashmir, England, Brazil, Nicaragua and many more. As much as I like trips to the Bahamas, Belize, the Yucatan, etc, I am just as much a home water fisherman. Near my home in Bend, Oregon, I enjoy the Deschutes River, the Crooked River, the John Day Riverand many lakes in Central Oregon.

I have enjoyed a nice working relationship with many regional, national and international magazines, including Outdoor Life, Field & Stream, Fly Rod & Reel, Fly Fisherman, American Angler, and hundreds of tackle catalogs, books and websites.
I do free-lance photography and writing for news publications including USA Today, the LA Times, the Miami Herald and many smaller papers.
When time allows, I am a speaker/outdoor communicator at fly fishing clubs, outdoor sport shows, conventions and conservation organizations.
I work as an advisor for many travel/adventure travel/fly fishing travel booking agents and the associated media.
In addition to photography and writing, I co-produce Catch Magazine, a photo and video driven on-line fly fishing magazine. Catch Magazine is at and with Todd Moen, we produce a fly fishing visual experience I know you will enjoy. Some people call it their Virtual Vacation.

Brian O’Keefe  - 

There still is time to sign up for Trout Power and win the $1000 cash prize.  Sign up here today